siennapacific's posterous http://siennapacific.posterous.com Most recent posts at siennapacific's posterous posterous.com Fri, 05 Nov 2010 10:54:00 -0700 Why do you Need a Permanent Woven Label Attached To your Crafts or Artwork? http://siennapacific.posterous.com/why-do-you-need-a-permanent-woven-label-attac http://siennapacific.posterous.com/why-do-you-need-a-permanent-woven-label-attac

Many of our customers are crafters and today we want to talk about the importance of having your products labeled.

Having a permanent label in your craft or artwork will make your customers to remember your brand and also it will allow them to find you if they want to buy again.

Imagine this scenario, you sell a beautiful decoration item to a customer during a fair in September. She exhibits your art in her house and many of her friends ask about it: Where did she get it? or Where they can get something similar? And the only answer she has is "Oh, I bought it in a festival from a very nice woman but sorry I don't know how you can contact her"

Or maybe it's Christmas time and the same woman who bought your products needs some Christmas decoration for her house. She loves your craft but unfortunately she doesn't remember where she left your business card.

Sounds familiar? Well, these are some of the reasons why you need a permanent label attached to your products.

Printed labels are great but, they will fade out with some washings. The best way to ensure your design will stay until your product is ready to be thrown out is a Woven Label, preferably a Damask one.

Talking about Marketing, today I would also like to introduce a very important concept: Brand Awareness.

Brand Awareness similar to Brand Recall refers to consumers' knowledge of a brand's existence and the degree to which a brand is associated with a particular product or product category. Many studies have shown that Brand Awareness has influence on buying behavior, people are more willing to buy from brands that they know or remember more.

Therefore, besides getting more sales for your business, having a custom clothing label in your work will increase your Brand Awareness due to your customers being more exposed to your name and slogan over the time.

If you need more information or advice about Woven Labels please visit us or call (888) 720-2115.

Well, that's all for today's post. Hope you find it enjoyable and more important useful!

Dot
Clothing-labels_f5

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Tue, 26 Oct 2010 16:25:00 -0700 How to Design your Custom Clothing Label? http://siennapacific.posterous.com/how-to-design-your-custom-clothing-label http://siennapacific.posterous.com/how-to-design-your-custom-clothing-label

When designing a woven or clothing label there are some variables that a company should take into consideration in order to get the labels done. Even if you're doing them with a graphic designer you may have the following information in mind to make the process easier.

1.    Font size and type
2.    Size (Including sewing margin)
3.    Colors
4.    Fold
5.    Sewing Allowance

To learn more details please visit Clothing Labels Design Help

Other important decision that designers or any one who wants to make custom clothing labels need to think about, it's to choose between embroidered or woven labels.

In the woven label, the design is woven from threads, creating a one-piece product, making it more durable, and a more polished finish that reflects in a more professional look comparing with embroidered labels. For more information go to Woven vs. Embroidered Labels

Wovenvsembroideredlabels

 

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